CAESARS ENTERTAINMENT SHOWCASES WECHAT ROBOT USING OBEN’S HUMANIZED ARTIFICIAL INTELLIGENCE (A.I.)

The LINQ Hotel showcases “Ben” the virtual concierge during CES 2016

“Ben” the WeChat Robot welcomes guests as the virtual concierge at The LINQ Hotel from Jan. 6-9.

LAS VEGAS (Jan. 5, 2016) – Caesars Entertainment will showcase “Ben” the WeChat Robot – a virtual concierge – using ObEN’s proprietary speech technology at The LINQ Hotel located at the center of the Las Vegas Strip during the annual Consumer Electronics Show from Jan. 6-9.

ObEN, an artificial intelligence (A.I.) company based in Pasadena, Calif., has developed a proprietary deep-learning based speech technology that permits any Internet of Things such as WeChat Robots to communicate in any language and in any voice in a matter of minutes.

During CES, visitors and guests of The LINQ Hotel will have the opportunity to converse with “Ben” the WeChat Robot from 7-11 a.m. and 4-8 p.m. on Jan. 6-9 through the WeChat app using an Internet of Things (IoT) platform developed by ObEN. To physically interact with “Ben,” guests at the hotel can use the touchscreen on the robot to obtain information on nearby dining, entertainment and nightlife options. Guests can also send a message to the robot by following Caesars Entertainment on WeChat, and “Ben” will speak back to them on-site in real time. Additionally, guests can scan Caesars Entertainment’s WeChat QR code anytime during Jan. 6-9 to engage with the virtual concierge from anywhere and receive information about the wide variety of experiences Caesars Entertainment Las Vegas resorts offer.

“Caesars Entertainment is pleased to continue a strong partnership with WeChat, bringing new innovations to life for our guests,” said Tariq Shaukat, Executive Vice President and Chief Commercial Officer of Caesars Entertainment. “The LINQ Hotel serves as the perfect stage to showcase ‘Ben’ the WeChat Robot and his advancements for the hospitality world during CES.”

Nikhil R. Jain, co-founder and CEO of ObEN, said, “We are thrilled to showcase ObEN’s proprietary speech and IoT technology in collaboration with Caesars Entertainment and WeChat; it will reveal how our technology will benefit the traveler and service the hospitality industry using WeChat’s global platform.”

WeChat, developed by Tencent, is one of the most popular messaging apps in the world and has 650 million Monthly Active Users as of Q3 2015.

As the social hub at the center of the Las Vegas Strip, The LINQ Hotel is designed for the millennial traveler and constantly introduces new technologies throughout the resort. Caesars Entertainment prides itself in always finding new ways to offer exceptional hospitality experiences, especially in welcoming its Chinese guests. “Ben” the WeChat Robot will provide guests with a variety of information on local hotels, nearby restaurants, events and show tickets. For entertainment purposes, the robot will perform a dance as it interacts with guests and visitors of The LINQ Hotel.

From Feb. 8-14, “Ben” the WeChat Robot is expected to make an appearance at The LINQ Promenade – an open-air shopping, dining and entertainment district anchored by the world’s tallest observation wheel, the High Roller – where it will be able to answer questions about the scheduled events to celebrate the Chinese New Year.

Follow Caesars Entertainment on WeChat:
WeChat ID: kaisaguanfang
About ObEN
ObEN is an artificial intelligence technology company located in Pasadena, California. ObEN has developed sophisticated speech technology which lets any Internet of Things such as robots to speak in any voice and in any language. For more information about ObEN, please visit: www.oben.com.

About Caesars Entertainment Corporation
Caesars Entertainment Corporation (CEC) is the world’s most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. CEC is mainly comprised of the following three entities: the majority owned operating subsidiary Caesars Entertainment Operating Company, wholly owned Caesars Entertainment Resort Properties and Caesars Growth Properties, in which we hold a variable economic interest. Since its beginning in Reno, Nevada, 75 years ago, CEC has grown through development of new resorts, expansions and acquisitions and its portfolio of subsidiaries now operate 50 casinos in 13 U.S. states and five countries. The Company’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. CEC’s portfolio also includes the London Clubs International family of casinos. CEC is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. The Company is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.

Forward-Looking Statements This release includes “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. You can identify these statements by the fact that they do not relate strictly to historical or current facts. These statements contain words such as “will” or “expect” or the negative or other variations thereof or comparable terminology. In particular, they include statements relating to, among other things, future actions of Caesars Entertainment Corporation, Caesars Acquisition Company or their subsidiaries and affiliates (collectively “Caesars”). These forward-looking statements are based on current expectations and projections about future events.
Investors are cautioned that forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that cannot be predicted or quantified, and, consequently, the actual performance of Caesars may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, but are not limited to, the following factors, as well as other factors described from time to time in the Company’s reports filed with the Securities and Exchange Commission (including the sections entitled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” contained therein): the effects of local and national economic, credit, and capital market conditions on the economy, in general, and on the gaming industry, in particular; the ability of the Company’s customer-tracking, customer loyalty, and yield-management programs to continue to increase customer loyalty and same-store or hotel sales; changes in laws, including increased tax rates, regulations or accounting standards, third-party relations and approvals, and decisions, disciplines, and fines of courts, regulators, and governmental bodies; the ability to recoup costs of capital investments through higher revenues; the effects of competition, including locations of competitors and operating and market competition; litigation outcomes and judicial and governmental body actions, including gaming legislative action, referenda, regulatory disciplinary actions, and fines and taxation.
Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Caesars disclaims any obligation to update the forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date stated or, if no date is stated, as of the date of this press release.

MEDIA CONTACTS:

Sho Guo
ObEN
sho@oben.com

Chandra Knee-Stepanovich
Caesars Entertainment
cknee@caesars.com
415-310-4135

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ObEN's proprietary artificial intelligence technology quickly combines a person's 2D image and voice to create a personal 3D avatar. Transport your personal avatar into virtual reality and augmented reality environments and enjoy deeper, social, more memorable experiences. Founded in 2014, ObEN is an HTC VIVE X portfolio company and is located in Pasadena, California at leading technology incubator Idealab.


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